Since Croatia was first introduced in this part of China, a special emphasis has been put on tourist offer related to Croatian culture and history, the cities of Pula, Split and Dubrovnik. The aim of the fair is the additional touristic link within the New Silk Road, both Southeast Asian and European countries with China itself, as emphasized in the official announcements of the Chinese host.
The number of Chinese tourists traveling abroad in 2017 will reach a record 130 million, and Chinese tourists are specific because they rarely visit only one country on their international voyages. For this reason, it is particularly emphasized that cooperation between different national tourist boards is extremely important for the purpose of raising services and developing tourist offers.
In three days, the tourist offer of 300 domestic and international exhibitors reviewed dozens of thousands of Chinese visitors.