"PAM will take charge of an array of services, including sales, distribution, reservation and ticketing, public relations and marketing for the airline in China and Hong Kong", the company said.

PAM boasts its head office in Hong Kong, with other locations including Beijing, Chengdu, Guangzhou, Shanghai and Shenzhen. PAM currently serves as a GSA for 25 airlines, among which are TAP, Gulf Air, El Al Israel Airlines and IndiGo.