Croatian Chamber of Commerce opens office in Shanghai
Croatian Chamber of Commerce opens office in Shanghai
Author: CSEBA/SEEbiz
29th November 2017
SHANGHAI - Croatian Chamber of Commerce opened its branch office in Shanghai today.
"With the opening of the Chambers of Commerce in Shanghai, we celebrate 25 years of economic and trade relations between Croatia and China and I am convinced that the presence of the CCP" in the field "will contribute to a better and more successful economic co-operation of our two countries," said Luka Burilović, president of Croatian Chamber of Commerce.

He added that the trade exchange between Croatia and China is far from satisfactory (656 million euros in 2016), especially if we look at the potential of the Chinese market. China has 20 percent of the world population, 2.6 times more than the EU, and their standards and economies are constantly growing. Here lies the immense potential for placing quality products and services that Croatia undoubtedly has.

That is why the Croatian Chamber of Commerce within the new office, in the Chamber of Commerce, will work to strengthen the image of Croatian and Croatian products. At present, our main export products to Chinese beech wood market, rubber and plastic molding machines, fire trucks, skin products and medicines. So, there is not too much added value products and that is what we have to change. The Chinese market is enormous, but also saturated, Croatia as a land of small numbers must play on the quality map, Burilovic points out.

"Where we have to look for niches for our exporters are premium products, put up for targeted clients with more value for money. From food companies, machine and equipment manufacturers to IT companies, top quality and good marketing strategy are key to success, "Burilovic said, adding that the biggest difficulties for domestic exporters in China are undefined certificates and procedures for certain products. Solving these problems in cooperation with the institutions of the two countries will be one of the priorities of the HGK.

"Shanghai is the business center of the world. We are interested in cooperation, investment in tourism and infrastructure projects, Croatian products are welcome in China, and I am inviting Chinese investors to invest in Croatia, "said Yang Jianrong, chairman of the Shanghai International Chamber of Commerce (CCPIT and COIC).

"Croatia is a small country, but it is very popular here, especially among golfers. We would invest in golf courses if the Government of the Republic of Croatia offers investors good conditions. We have 480 golf courses in China and there is no room for additional construction, so we are very interested in Croatia, "said Li Wei, an investor from L & L Golf company.
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