China now ranks second after Bosnia and Herzegovina (over 121,000 tourists), when it comes to the number of visitors to Serbia, followed by Bulgaria, Turkey, Croatia, Germany and Slovenia.

In 2013, Serbia received around 920,000 foreign tourists, only 5,500 of them were from China.

For several years the authorities have been conducting a campaign to attract Chinese tourists, which has so far resulted in visa free between the two countries, tourist signs in Chinese language at important sites, as well as programs designed for Chinese tourists, with guides who can speak Chinese.

According to the SORS, Serbia welcomed over 1.71 million foreign tourists in 2018, which is a 14.2 percent increase compared to 2017.

Traditionally, the most visited places were the capital of Belgrade, City of Novi Sad, Mt. Kopaonik, Mt. Zlatibor, as well as the Vrnjacka Banja spa.