The report, jointly issued by the China Tourism Academy and China's largest online travel agency Ctrip, recorded 3 million visits by Chinese tourists to Europe in the first half of the year, marking a 7.4-percent rise year on year.

In break-down, the number of Chinese tourists to Croatia and Latvia surged by more than 500 percent, while the increase rates were over 400 percent for visitors to Slovenia and Bulgaria and 300 percent for Estonia and Albania, said the report.

The report said favorable visa and exchange rate policies have boosted the surging interest in Central and Eastern Europe. In particular, it gives credit to many newly-opened direct flights to European cities, including the opening of the Shanghai-Budapest flight and the Beijing-Baku flight earlier this year.

According to the China Tourism Academy, the number of Chinese tourists to Europe exceeded 6 million in 2018, with Eastern Europe accounting for 36.3 percent, the highest share of the total.