Media Presentation
One of CSEBA's main objectives is to represent Chinese policy towards Southeast Europe. This is achieved by promoting the Association's activities in local media, but also through our own channels such as CSEBA's website or the regional business news website SEEbiz (www.seebiz.eu). With the same purpose, CSEBA takes part in numerous international conferences and forums in Southeast Europe or in China.
We are aware of the lack of understanding of China in the CEE countries, which is mainly formed through the Western media, and is therefore often one-sided. In the future, the focus should be on enhancing public understanding of Chinese culture and values, eliminating prejudices among the public, and enhancing China's cultural soft power in the CEE countries.
One of our key goals is to foster dynamic and competitive economy based on partnership principles of all interested business entities in Southeast Europe and China, and set equal business terms and conditions. This is especially important because wewant to improve business environment by fostering, suggesting and lobbying for efficient procedures at relevant institutions, for removal of administrative barriers and facilitating entrepreneurship between interested private entities in Southeast Europe and China.
Also, we want to foster all kinds of long-term scientific collaboration of public institutes and universities in order to develop science, which is a stimulator of long-term economy and social development.
We are looking forward to closely collaborating with Global Times, China's most reputable media outlet focused on foreign affairs. CSEBA is actively working to promote the Belt and Road Initiative put forward by President Xi Jinping, hoping to establish active collaboration with Global Times in this regard.
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