Some of the issues that we will get the answer are the comparison of the Chinese tourism market and the Chinese tourists we know to date in Croatia and the region, and the real market that needs to come to us, the profile of the Chinese tourism market - the inside, the case study from the Croatian market, key steps in the strategic planning of performances in the Chinese market and the most important direct contact with the experienced Chinese tourist market and answers to specific questions.

Among others, Siniša Malus, Communication Manager of the Chinese Southeast European Business Association (CSEBA) will talk about the conference, whose presentation will focus on political and economic relations on the Croatia-NR China route.

The conference is intended for owners and managers of tourist and hospitality facilities, creative online marketing agencies, market communications specialists, public institution managers, national parks, and in particular tourist board directors, tourist agencies and agencies that organize excursions and other types of experiences, shops, trade centers.