Milivoje devoted his career to PR, media, marketing, branding and business matchmaking. He was strongly connected to Montenegro, where he was born, and Serbia, where he lived and worked, professionally devoted to business prosperity of his country and the region.

In Belgrade, he will always be a recognisable founder of the company “Mass Media International” that organised, for over 20 years, business events for the Southeast European market, most notable for SEET conferences “South East Europe Tourism”, and TIL conferences “Transport & Logistics of South East Europe and Danube Region”. He was also an initiator of the „Brand Leader Award” that affirmed the most prominent companies and institutions in the region for improving business standards in the market and implementing innovative strategies.

Milivoje promoted the motto: “In Business as in life, the most important is a Partner!”, an idea that led him privately and professionally. Events under his organization were very intensive, but always offered high results in terms of finding best possible partner.